What PR Agencies Need to Know About Disclosure Guidelines for Blogger Campaigns
The FTC has long been the guiding light in protecting consumers and ensuring companies truthfully describe their products and services in marketing and advertising. This assurance from the FTC enables...
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Should PR Agencies and Brands Pay Bloggers?
I participate in a number of blogger forums on Facebook, which some of my friends in the blogging community initiated to give bloggers a place to gather and discuss issues relevant to the rapidly...
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Blog Tours Can Boost Your PR Efforts in 2014
Taking your product or service on a blog tour is an excellent way to secure PR for your budding business. A blog tour is where you or your PR agency introduces your product to a variety of hand-picked...
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How Brands Can Save Money on Thier PR Campaigns
Even though PR is often considered one of the cheapest forms of marketing, it still comes at a cost to brands looking to promote their products and services to the world. I’ve worked at some of the...
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Is Red Jeweled Media an Influencer Agency or a PR Agency?
Red Jeweled Media is the AOR for Della Rice, a GMO-free rice brand. We’ve been doing an exciting influencer campaign with bloggers and along the way, my client asked me why I call myself a PR agency...
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Red Jeweled Media Drives Influencer Campaign for Della Rice
Our agency was retained by Della Rice in December 2014 to help the company develop an influencer campaign to inspire people to cook with their delicious rice in the New Year. Using Della’s concept,...
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Why Brands Should Stop Doing Blogger Reviews
As the PR agency arm for many brands, I often manage a brand’s PR email box. I sift through tons of emails from bloggers – many requesting free samples in exchange for a review of the product on their...
View ArticleFindings from 1st Annual Blogger Intelligence Report Jan 2013
Click here to download a free copy of the RJM Blogger Intelligence Report (2013) Read our press release below too! Red Jeweled Media’s First Annual Blogger Intelligence Report Reveals That Bloggers...
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Five Things Bloggers Hate that PR People Do
As a blogger by night, and full time PR professional by day, I often get to see the online content world from both points of view. Blogging at GoodForYouGlutenFree.com allows me to express myself and...
View ArticleHow to Build Your Brand with Mom Influencers
Influencer marketing is not just a buzzword today, it’s a way of life for many brands promoting products and services to moms. Moms are no longer consuming the majority of their media through...
View ArticleWhy You’re Pitching Bloggers All Wrong
For a year and half I have been considered a blogger myself. I blog at GoodForYouGlutenFree.com, a place where I share recipes and advice for living a GF lifestyle. I am always excited when I get...
View ArticleThe Value of Free PR and Marketing
I’ve recently been confronted with the concept of giving my services away for free. It makes me question the following: If something is free, does it still hold value in the person receiving the “free”...
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